Making sure you stand out at a trade show is essential to making it successful for your business. Your exhibit design needs to be unique from the competition in a sea of competing colors and booths. At the same time, you also want to make sure that the message you’re trying to send is clear […]
A little while ago, we took a look at what engagement/experiential marketing is, and why your small business should consider these tactics to build your brand—especially if event marketing is a big part of your overall strategy. To recap, the point of experiential marketing is to encourage your customers to become active participants in your […]
How many times have you heard someone say, “I could write a book”? Maybe you’ve even said it yourself. But you’re convinced you can’t get it published. It would cost too much, or there’s no one out there who would publish it. Luckily, it’s easier than ever to self-publish and print your own quality book. […]
When it comes to printed projects for your business, you probably have a lot of questions. You know that there are various types of printing processes, but how do you choose which one is right for you? At The H&H Group, we always take the time to determine how to best communicate your business message […]
When it comes to your business, there are numerous moving parts and pieces that work in tandem to make everything run smoothly. Every department has its own duties to perform, communications to delegate, and tasks that need to be completed to effectively make your business work. If you’re selling a product, having all of these […]
I was volunteering my time at the Lancaster Chamber, working full time, and trying to maintain some semblance of balance at home. At the Chamber, we were working through a reorganization, a new business model, and buying and moving into a new building. My own business was growing and the dog still needed to be […]
Are you looking for ways to boost response for your print campaigns and achieve a better ROI? Innovations in digital printing have made it easier than ever to personalize your marketing and reach your target audience more effectively. Here’s how variable data printing can help you get there.
In the month of March I will be attending four different industry events or conferences. With that kind of schedule, it would be easy to allow them to blend into one another and lose the potency of each learning opportunity. I have three basic conference rules (or guidelines) that I like to follow that I […]
Is your local business looking for cost-effective ways to get your message out to potential new customers within a specific geographic area? While digital tactics like Google My Business listings and location-targeted social media ad campaigns are great, there’s an even better tool that many small businesses aren’t familiar with—Every Door Direct Mail® (EDDM®) service […]
Have you ever been buried beneath a pile of tasks so you completed only the required fields so that you could get on to the next thing faster? You may have even planned to come back later when you had more time to fill in the remaining information. Have you ever been on the other […]
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