Exterior Signs Help Market Your Business
Don’t think of it as a sign. Think of it as a link between your business and your customers. You might even want to think of an exterior sign as a salesperson for your business, a salesperson who is in front of your customers 24/7/365. At the very least, it’s an effective marketing tool and one that will cost you less per impression than mass media.
Your exterior sign can help deliver your brand promise and help differentiate you from other businesses. Use it to promote special events or sales, or tell customers how to contact you through a phone number or web address. Proper construction and the right materials can make your sign and message last for years. Trust a sign company like H&H to help market your business.
Storefront and Business Signs
Make the right first impression with exterior signage that presents your brand to passers-by. Material selection can play a big role in accomplishing that. You can use wood, metal, painted glass, metal lettering, awnings, rock and neon for your signage. Each has different characteristics. And each has different upkeep requirements depending on weather conditions they are exposed to.
There are also plenty of different types of signs to use including monument signs, dimensional letters, banner signs, and post signs. We can help you find which one will help you attract potential customers best, while staying in your budget.
Apart from your business sign, you can use storefront graphics to announce sales, special events, new products, and promotions. Storefront signage should work in tandem with your business sign using the same color schemes and brand image.
Vehicle Graphics
Most people are oblivious to vehicles around. That is until you use some kind of vehicle wrap that draws your eye to them. Vehicles graphics can do just that. If you own a fleet of vehicles just think about the local audience you can reach by simply having your drivers out daily. Vehicle graphics are inexpensive, especially compared to mass media, and can be easily changed to coincide with your messaging.
Self-Standing & Mounted Flags
Flags are a great way to present a colorful message at a lower cost than other forms of outdoor signage. They can be placed almost anywhere and moved easily. Plus any kind of breeze adds movement to attract even more attention. Depending on the material you use, a flag can deliver years of service.
Yard Signs
Yard signs are a great way to turn your lawn into ad space. Available in various sizes and shapes, you can even print both sides to get people coming and going. Fast and easy to create, yard signs are great for real estate, political campaigns or your once-a-year neighborhood yard sale.
Digital LED Signs
There is a myriad of uses for LED signs, everything from messaging to advertising to entertaining customers. You can incorporate video, animation, and high impact graphics. Better still, you can change your message every 6-10 seconds promote different aspects of your business. Digital LED signs are more expensive but can provide a big impact and great flexibility.
Our Process
We’ll visit with you to get a lay of the land and discuss your sign design goals. We’ll also survey other businesses in your area and determine lighting conditions, traffic directions and zoning regulations. We’ll craft your store messaging, determine the right building materials and share our design for your approval. From there, we’ll build your sign and deliver an outdoor sign that will drive traffic to your business by presenting your brand in its best light.
Common FAQs
What is the expected lifespan of an outdoor sign?
There’s no hard and fast rule on how long outdoor signage will last. A lot will depend on the material used and weather conditions. The more durable the material like rock or metal, the longer the sign will last. So, it’s worth considering the kind of material you’d like to use.
Aluminum-based signs can last 7 to 10 years. Plastic will hold up for 5 to 10 years depending on the finishes used. Vinyl exterior signage typically has the shortest life, only 2 to 3 years. Lastly, wood can last 10 years or more depending on the word type and finish.
What is the average turnaround time for exterior signage?
With most sign companies, turnaround times are contingent on the material used, usage and project complexity. Some yard signs can be completed in 24-48 hours. More involved building signage can take several weeks if not longer. We can give you a clear turnaround time once all project parameters have been established.
How do I know which outdoor business sign is right for my needs?
A lot of factors go into determining what sign will work best for your business. Material is one consideration. If you’re looking for something that will last a long time, it’s best to use a durable material that withstands harsh weather conditions.
You’ll also want to consider the size. How far away do you want your message to be seen? As a rule of thumb, use one letter for every ten feet of distance. Other considerations include full-color graphics, which create better awareness and photo usage that creates better recall. Above all else, be bold with your choices to make sure you stand out from the crowd so that you attract a crowd.
What Our Customers Are Saying
“The sign–we LOVE it! What a fantastic difference. It is everything we had hoped for and more. It’s professional, yet stylish, simple, yet different. We could not be happier customers. From start to finish, you and the H&H Group were top notch.”
Featured Work
View Our Work
Whether you’re looking for fast turnaround on a simple yard sign, or a work of art to help differentiate your business, we can help. Check out these examples or click here to see more of our work.
Want to make a last impression with your customers that will make your business stand out? Then talk with us. Give us a call or use our contact us form. We have the experience, graphic designers and knowledge to create the right exterior sign for your business. Don’t trust just any sign company.