What are the advantages of offset printing?
For the most part, offset printing is recommended for printing jobs where there’s a need for volumes of images where color reproduction is critical. Offset simply delivers professional-grade images. That’s why you’ll see it used extensively with commercial printing when it comes to printing books, magazines, and brochures, or most any print project require large vs. short runs.
But the advantages of an offset press don’t stop with volume. Costs can be controlled more readily via offset printing because as the volume increases, per unit price actually decreases. Ink is almost more controllable. Ever use your printer at home only to see the ink begin to fade with more use? That doesn’t happen with offset during the printing process because the operator controls ink flow. Equally important, offset lithography prints from a static plate ensuring every impression is the same, unlike digital printing where impressions can be different. Finally, offset printing works on lots of printing surfaces including cloth, leather, metal, plastic, wood, not to mention various paper grades and types.
When would you use offset printing?
If you need printing jobs yielding a high-quality level, offset is the way to go. Its color reproduction and overall quality can’t be matched. You’ll also expand your color options as any Pantone color will be available, even custom inks and colors. Of course, there’s the print quantity, as mentioned above. The more quantities you need, the more you’ll want to use offset printing.
Offset Printing Services We Offer
When you’re looking for offset quality for your next print job, we have lots of ways to deliver. We can even provide get you that quality for less than you might think on short or medium print runs.
Traditional printing encompasses four types:
- Letterpress where paper is literally pressed by a plate as ink is released.
- Engraving involving feeding paper into a press between two plates that are smashed together as ink is released.
- Thermography where a clear resin is added to ink that is heated and then cooled.
- Offset lithography where a metal plate is used to transfer an inked impression onto paper.
Traditional printing also includes the use of finishes like die cutting, embossing or foil stamping.
You spend a great deal of time planning and producing your marketing materials. Everything from concept creation to copywriting to photography. But don’t forget the printing process. All your hard work can be minimized if the printing quality fails to deliver the kind of quality print product that can turn a customer’s head and get you noticed. We’ve worked with lots of local businesses to create flyers, magazines, brochures and other printed marketing materials.
Short runs typically refer to a quantity of less than 1,000, where medium runs equate to quantities of up to 1,000. With offset printing, it’s generally more cost-effective to larger quantities during the printing process. Often, print on demand services can be used to accommodate quantities associated with short runs.
Heidelberg got its start in 1850 and is still the largest global manufacturer of offset printers. They deliver exceptional performance when it comes to high-quality, multi-color productions like catalogs, calendars, posters, and labels. Heidelberg platen presses are versatile and can print, imprint, perforate, punch, slit, emboss, die-cut, score and hot foil stamp. As if that’s not enough, they can also handle numerous paper stocks as well as other materials like leather, cloth, and plastic.
For some great insights into the history of the Heidelberg press, check out this article.
What Our Customers Are Saying
“Great service, we had used a different printing company for a few years. Wow what we were missing!”
We’ve pretty much done it all when it comes to offset printing. From simple flyers to books to magazines and large commercial printing jobs. Take a look for yourself.
Next time you have a major print job that requires the kind of quantity and, more quality, that our offset printing can deliver, give us a call. We’ll talk through your print project with you and make sure you get exactly the brochure, book or flyer that you need. Call 866-338-7569 or drop us a line using our contact form.