banners at a tradeshow

Trade Show Displays & Event Signage


two men reviewing a magazine

If you’ve ever been to a trade show, conference, or even local corporate events, you’ve seen plenty of event signage. Some good. Some bad. From the standpoint of marketing, the goal of any event signage is to attract attention to promote your brand and make you stand out in a sea of signage. Your logo. Your slogan. Your brand image. Whatever the graphics, you want to attract visitors to your trade show exhibit. Great signage can do that.

Of course, if you are an event promoter, signage can be a big help in directing visitors around the event to conferences, speakers, key exhibits or even restrooms.

So where do you start and what’s available? You can start by understanding what elements contribute to great trade show displays.

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Tradeshow Signs We Love

Let’s take a look at trade show displays. Trade shows are big business. And with all the booths they can house at any given event, you’ll need some kind of event signage to grab attention from neighboring booths. Here are some options:

banner stands

Banner Stands

Banner stands, especially retractable banner stands, are one of the more popular items for trade show signs. They’re a breeze to set up and take down so, after a long day at your exhibit, you can pack up and leave in short order. Banner stands can fit almost any budget and are available in a wide range of sizes, styles and quality levels.


Kiosks are great for placing in high traffic areas where people can interact. They can be used to inform, direct, promote, entertain, even purchase. Common options include touch screen kiosks, internet kiosks, and photo kiosks. Used properly, kiosks can increase your customer base, reduce costs by eliminating staffing, save time, and test ideas or products.

lancaster cupcake kiosk
a pop-up display

Pop Up Displays

Pop up displays are lightweight, fast and easy to assemble. One person can set up a display in no time just by opening and expanding the display frame and locking it into place. Maybe that’s why they’re a workhorse where trade show displays are concerned. You can have photo-quality graphics incorporated that really stand out. Pop Up displays are affordable and can easily be reused. In fact, with proper care, they can easily last five to six years.

Selfie Frames

If you’re looking to add some personality to your trade show design, you might want to consider a selfie frame. They are great for capturing images that can be used to expand your social media marketing. You can have them printed in full-color with your brand messaging.

Gorilla signage
a group holding name tags

Name Badges

Let’s face it, name badges are a staple at any trade show exhibit. They’re a fast way to let people know who you are and what company you work with without even asking. Think of them as a mini brand billboard!

Digital Displays

When you’re trying to gain maximum attention, digital displays are a great option. They provide limitless creativity, customization, and flexibility. Because content is digital, it can be reused and modified to fit additional exhibits. Digital displays are available in plasma, LCD and OLED versions, each with different costs and display resolutions. They can be mounted on a wall, suspended in air or placed on a stand on the floor.

digital displays
a black and green table cover

Table Covers

Something as simple as a table cover can add some panache to your trade show display. You can decorate them with your company logo, company tagline or an image to deliver a message to visitors without having to make a big investment.

Trade Show Booths

Trade show booths can be simple or can take center stage. At their simplest, they can consist of a 10-foot backdrop with messaging and graphics and a small stand for a place to greet customers … easy to assemble, reasonably priced and reusable. At their most complex, well, let your imagination run wild.

booths at a trade show
a woman working on a computer

Our Process

It all starts with a free consultation. We’ll talk with you to understand your messaging, the type of trade show you’re attending, and the target audience you’re trying to reach. Then, we’ll help you select the right signage, from a simple pop-up display to a full-blown custom trade show booth. And we’ll work with you to make sure we keep your budget under control. We’ll also show you how to increase conversions with post-event marketing.

digital displays


We’ve worked with companies large and small to create some hard-working trade show displays that hit the mark. You can see some of our featured work below or click here to see some of our favorites.

If you have a major event coming up and could use some help with your trade show display, corporate event or just need a custom banner, give us a call at 866-240-4476. We’ll talk with you and create a solution that helps you stand out from the crowd.