What is Digital Printing?
With traditional offset printing, plates are created that run through a press. That requires setup costs that take time and additional expense to print production. For that reason, you have to run larger quantities to justify the setup costs.
With digital printing, pre-press operations aren’t required, but you still retain a high-quality level. You simply create your piece on a computer and then print directly onto the surface of the product. Your computer and printer do the prep work instead of investing man hours to go through the necessary steps to prep for offset printing. Less setup means less cost and more flexibility.
Digital printing uses toner or ink. So think laser printer, at least where toner is concerned. Sans setup costs, digital printing removes the quantity variable and lets you can get smaller quantities quickly and cost effectively. You can also work with variable data where each printed piece needs a unique code, name or address. That allows for greater personalization to benefit your marketing efforts.
Add it all up and you can expect to gain these benefits by using digital printing:
- Much faster turnaround than traditional printing
- Customization so that each printed piece can be unique to help personalize materials
- Images are less distorted, more sharp and precise
- Reduced cost compared to offset printer
- Print only what you need
How does Digital Printing Work?
Offset printing uses wet ink and transfers the image via printing plates. Digital printing assembles images from a complex set of numbers and formulas through your computer. Images are captured from pixels and the digitalized image controls the deposition of ink, toner, and exposure to replicate the image to be printed. Unlike offset litho printing that uses wet ink, a digital printer delivers jets of ink, hence inkjet printer, onto the paper. That ink is infused into the paper via heat versus offset printing where the ink is absorbed.
Digital printers are usually inkjet or toner-based. An inkjet printer creates the image by mapping out droplets of ink on your paper. Toner-based printers, on the other hand, produce dots that are smaller than inkjet and dry when they come out.
Digital Printing Services We Offer
Our HP Indigo press lets us give you a fast turnaround for any of your printed materials. It also lets us deliver print on demand requests for brochures, flyers, books, marketing materials and more. We can collaborate with you on design, material, collation, and more. And if you lack design capabilities, our in-house staff can create quality print productions for you. With digital printing, we can create targeted, personalized materials that will hit home with your target audiences to help drive more business through your doors.
Think of us as your print consultants. We’ll sit down and talk with you to understand your goals and priorities for your collateral. We’ll then recommend, and even create, a solution and printing method to deliver custom marketing collateral to help inform and attract your customers. We’ll even set up a print portal if needed to make management of your productions easier.
What Customers Are Saying
“Always very attentive to our needs and specific time frames. The entire team is very helpful and willing to go the extra mile. I would recommend the H&H Group every time!”