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Printing, Signs and Mailing - Lancaster, PA

Top 5 Signs Your Business Might Need a New Logo

Have you ever watched a film from the 1920s and found yourself thinking about how odd everyone looks? Whether it’s the Great Gatsby look men sported (club cut, flat hair with a clean-shaven face), or for women it was overly plucked eyebrows and bow lips, which gave otherwise attractive movie stars – dated faces.

That’s what an outdated logo can do to your brand. Your logo is one of your brand’s most important assets, and it was probably designed with longevity in mind. But just like facial hair, things like type, color, and graphic elements go in and out of style. Here are some signs that indicate integrated marketers may want to think about refreshing their logos.

It Uses a Jokey or Gimmicky Font

Comic Sans, Lemonade, I’m looking at you, and Fajita. Designers love to rip on these fonts, and there’s a reason why: they look silly. It’s like putting a big red clown nose on your business.

It Uses a Generic Font

A logo should communicate what’s special about your business; if yours uses a generic font like Helvetica or Arial, what your customers see is that your business is indistinguishable from others.

Your Graphic or Mark is Just There for Looks

If your logo includes a mark, it should mean something or say something about your brand. For example, the Nike “swoosh” is supposed to represent a speed blur. Though it isn’t quit a graphic, per se, the FedEx type logo smuggles in an arrow that indicates movement.

It Only Works in Certain Layouts

Logo lockups that are oriented in one direction or another—either a long name that stretches out on a horizontal line, or elements stacked on top of one another—limit a logo’s utility. You should be able to place your logo on a website, signs, direct mailers or promotional products, and it should still be crisp with all of the elements easily readable.

Does It Really Reflect Your Brand, as it is Today?

Brand change over time—and if your company has changed substantially, maybe it’s time for your logo to do the same. Perhaps your business has grown, or you’ve added new products and services to your mix. Or maybe you had the logo designed when you just started out, and now your business is a market leader.

The antidote to all of these potential pitfalls is, of course, for integrated marketers to choose a graphic designer with a good portfolio who can talk through how business decisions influence their artistic choices. For best results, avoid those services that promise logo design for $50. Good design makes a measurable difference to your business, and you get what you pay for.


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What Our Customers Have to Say

You should never work with a business without looking at its reviews and testimonials. If you haven’t heard of us through your business network, consider some of these happy reviews from business owners across Central PA.

  • Wesley Moyer Avatar
    Great quality work
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    Wesley Moyer 5/12/2025 Google Logo
    Cecilia Rebert Avatar
    They finished my project sooner than expected!
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    Cecilia Rebert 4/09/2025 Google Logo
    Austin Good Avatar
    Phenomenal company to work with! We had signage needs when purchasing our new facility, and the entire process start to finish was so easy, very reasonably priced, and turned out great! Will not go anywhere else for our future needs.
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    Austin Good 9/25/2024 Google Logo
  • Brenda Foley Avatar
    Time and time again H and H comes through for AFP on high-priority projects.
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    Brenda Foley 6/16/2024 Google Logo
    Rob Carleton Avatar
    Quality of finished product was very satisfactory. Communication throughout the process was clear and accurate. Delivery was within timeframe promised. Very satisfied!
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    Rob Carleton 6/16/2024 Google Logo
    Jason Konopinski Avatar
    I reached out to The H&H Group for a quick-turn project (PRIDE-related stickers) and they handled everything beautifully. Shumaker PDT greatly values community partners, and I prioritize local whenever possible.
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    Jason Konopinski 6/16/2024 Google Logo
  • Evelyn Pontz Avatar
    H&H was fantastic to work with to order our new Ross Rocket Polos. The only reason I didn't give 5 stars is because when the order arrived (in great time, might I add) the shirts were not labeled as male, female. For someone who doesn't work with retail, I didn't even think about male shirts buttoning one way, female the other. The shirts are great quality, comfortable and the logo embroidered is perfect. And the price was great, too!
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    Evelyn Pontz 6/09/2024 Google Logo
    Donna Ogborn Avatar
    H&H is by far the best printing company I have worked with! Absolutely always on time, great prices and amazing customer service! Wish I could give more than 5 stars! I highly recommend them!
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    Donna Ogborn 4/20/2024 Google Logo
    Yvette Ramos Avatar
    It was a pleasure working with Eric! From my initial contact, Eric was very prompt with the estimate, design and final product. Very impressed with the speediness!
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    Yvette Ramos 4/20/2024 Google Logo

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