A man came upon two workers breaking granite and stopped to ask them what they were doing. The first worker sarcastically replied, “What does it look like I’m doing? I’m trying to break this granite.” The second worker enthusiastically responded, “I’m part of a team of people who are building a beautiful cathedral.” While salary […]
SEARCH MARKETING CHANGED in 2014, as Google altered its search algorithms. This upheaval forced web marketers to emphasize content to earn higher search rankings — an evolution that will continue throughout 2015 — according to “SEO Ranking Factors and Rank Correlations 2014 – Google U.S.” authors. “Recent developments, both to the Google algorithm and with the […]
HOW MUCH DOES your company care for its customers? Have you demonstrated that care lately? Take this example from Frontier Airlines, which picked up the tab recently for customer meals. This instance of an employee going the distance was noteworthy enough to make the mainstream news and go viral online. One Frontier flight en route […]
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