The one thing I always tell people I want to do before I die is travel and see the world. I want to experience what life is like in a one-road town where everybody knows everyone and everything. Yet I would love to live in an apartment with a view of an entire city. I […]
What if we approach digital marketing with the mindset of a personal shopper? A personal shopper is an expert whose job it is to curate something for others. You see this type of service typically in retail settings sellings things like clothing, furniture or cosmetics. Personal shoppers provide customized styling advice and options based on […]
Our company purpose statement is “Significance – We will improve lives, businesses & our community,” and we take our purpose to heart. Our employees play a key role in the success of our company and the satisfaction of our customers, and we are always looking for creative ways to add value to their lives. Beyond […]
When creating a poster or flyer to promote an event, it can be tempting to pack in as much info as possible. After all, you want to get the word out about all of the great things your event will be. You want your potential attendees to be fully informed. But including every last detail […]
No matter how amazing your company is, how well you treat your customers or how great your products are, at some point you are going to experience negative feedback from a customer. It is an inevitable fact of life and business that no matter how awesome you are you can’t please all of the people […]
Marketing data helps businesses connect with the right people at the right time. How clean is your data? Do you keep a good clean mailing list? It’s okay to answer this question honestly. My answer is our list is not clean. And because of that, data is my nemesis. Why? Because data is so hard […]
Recently I have taken on a lot of my company’s marketing tasks. I thought it was going to be as easy as plugging in a light bulb. The joke’s on me. As I am coming to learn, marketing is a very difficult job. First of all, why would I do it? I mean, why in […]
Integrated marketing is a strategy for achieving consistency across all methods of communication, advertising, marketing, etc. It is about unifying the voice, personality, and messages used to communicate with customers, regardless of marketing channel. Integrated marketing gels all marketing efforts, whether online or offline, digital, social, print or other and creates a cohesive and consistent […]
Shyster. Pushy. Snake oil. Clown. Time-waster. All words synonymous with what profession? Can you guess? I bet you can — salesperson. Moreover, I bet you have few nicknames to add to the list. Why is this list so familiar? Are all salespeople swindlers, cheats, and awful people? I don’t believe that to be true. Even […]
Last evening I had the opportunity to hear Philadelphia Eagles quarterback Carson Wentz speak about leadership at the Lancaster Chamber Annual Dinner. Mr. Wentz addressed a sold-out crowd, sharing about opportunities he’s had to hone himself as a leader both on and off the football field. If I could distill his speech down to one […]
The H&H Group
The H&H Group