I fell asleep reading the Wikipedia page on engagement marketing. Not exactly engaging. I was looking for information about experiential or participation marketing, also known as engagement marketing. What I found were some long-winded definitions and theory but not much practical knowledge. (If you were hoping for diamond rings, sorry! Wrong kind of engagement marketing.) […]
Whether your marketing program is nascent or well-established, part of your process should always be to evaluate the social and ethical impacts of your campaigns. You want the people on the receiving end of your marketing to become your customers and advocates. There are millions of ways to go about this. Plenty of companies have […]
Locating the best printing company for your business can be tricky. But it is a process worth putting some thought into. There are many factors to consider when shopping for a new printer. Taking the time to find the right fit will reap lasting benefits for you and your business. Here are a few things […]
There are many reasons why our company loves being a part of the Lancaster community. One of the leading reasons is the heartbeat of this community. Our city and surrounding areas are filled with businesses, entrepreneurs, and individuals willing to dream big for our community and take action to make those dreams come true. Great […]
Direct Marketing is a communication method that helps to identify and reach a specific group of customers through channels of communication including but not limited to email, mail, telephone, social media and face-to-face. Direct Marketing campaigns include a call to action and therefore are extremely measurable as they can be tracked based on how many […]
Marketing in the healthcare sector has some unique challenges and opportunities compared to other verticals. But even non-healthcare businesses can take advantage of current trends in this sector. Long-term engagement is the name of the game Creating lasting relationships is a major goal of most marketing programs. Healthcare marketing is no exception. While you might […]
Getting your message to the right person at the right time has never been more challenging. Email, direct mail, search, social media – every weapon in the integrated marketer’s multichannel arsenal is often brought to bear in our competitive marketplace. An article on DMN cites evidence that direct mail outperforms all other elements of the […]
Logging in to Mailchimp to fire up this week’s edition of Brand New, I was taken aback by the company’s rather jarring new rebrand. If you haven’t seen it, the main components are a dirty mustard yellow in place of the company’s previously ubiquitous bright blue and lots of hand-drawn black-ink animations. Freddie the Chimp […]
Trade shows. I get it — you don’t have the time for that. Who wants to put up with all the hassle? You have to drive to the show. Wrestle the big, bulky case containing your booth out of your car. Lug it to your designated area. And then you have to try to remember […]
Business, like life, is prone to problems. Sometimes things break, quality standards aren’t met, or promises don’t get delivered on. When these things happen, we know what to do: address the problems and find ways to prevent them from happening again. But how? There is a simple, but powerful, technique developed by the founder of […]
The H&H Group
The H&H Group