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What are the Benefits of Digital Printing, and Why is It Right for Your Business?

August 15, 2022

Long Live Direct Mail – Finding, Keeping & Strengthening Customer Relationships

Oct 10, 2018

Getting your message to the right person at the right time has never been more challenging. Email, direct mail, search, social media – every weapon in the integrated marketer’s multichannel arsenal is often brought to bear in our competitive marketplace. An article on DMN cites evidence that direct mail outperforms all other elements of the […]

The Power of Going Against Trends

Oct 10, 2018

Logging in to Mailchimp to fire up this week’s edition of Brand New, I was taken aback by the company’s rather jarring new rebrand. If you haven’t seen it, the main components are a dirty mustard yellow in place of the company’s previously ubiquitous bright blue and lots of hand-drawn black-ink animations. Freddie the Chimp […]

Promoting Your Business at a Trade Show Doesn’t Have to Be a Hassle

Sep 26, 2018

Trade shows. I get it — you don’t have the time for that. Who wants to put up with all the hassle? You have to drive to the show. Wrestle the big, bulky case containing your booth out of your car. Lug it to your designated area. And then you have to try to remember […]

Get to the Root of Any Problem With This Simple Technique

Sep 26, 2018

Business, like life, is prone to problems. Sometimes things break, quality standards aren’t met, or promises don’t get delivered on. When these things happen, we know what to do: address the problems and find ways to prevent them from happening again. But how? There is a simple, but powerful, technique developed by the founder of […]

A Bucket List

Sep 13, 2018

The one thing I always tell people I want to do before I die is travel and see the world. I want to experience what life is like in a one-road town where everybody knows everyone and everything. Yet I would love to live in an apartment with a view of an entire city. I […]

Thinking Like a Personal Shopper

Sep 13, 2018

What if we approach digital marketing with the mindset of a personal shopper? A personal shopper is an expert whose job it is to curate something for others. You see this type of service typically in retail settings sellings things like clothing, furniture or cosmetics. Personal shoppers provide customized styling advice and options based on […]

A Creative Way to Add Value to the Lives of Employees

Aug 27, 2018

Our company purpose statement is “Significance – We will improve lives, businesses & our community,” and we take our purpose to heart. Our employees play a key role in the success of our company and the satisfaction of our customers, and we are always looking for creative ways to add value to their lives. Beyond […]

Designing an Effective Event Poster

Aug 16, 2018

When creating a poster or flyer to promote an event, it can be tempting to pack in as much info as possible. After all, you want to get the word out about all of the great things your event will be. You want your potential attendees to be fully informed. But including every last detail […]

4 Steps for Dealing with Negative Customer Feedback

Aug 15, 2018

No matter how amazing your company is, how well you treat your customers or how great your products are, at some point you are going to experience negative feedback from a customer. It is an inevitable fact of life and business that no matter how awesome you are you can’t please all of the people […]

Data: My Nemesis

Jul 30, 2018

Marketing data helps businesses connect with the right people at the right time. How clean is your data? Do you keep a good clean mailing list? It’s okay to answer this question honestly. My answer is our list is not clean. And because of that, data is my nemesis. Why? Because data is so hard […]

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What are the Benefits of Digital Printing, and Why is It Right for Your Business?

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