As local newspapers fold around the country and traditional monthly print magazines move to all digital formats, you may be starting to believe the voices proclaiming “print marketing is dead.” However, while there are fewer publications offering print advertising now, there are still plenty of print marketing opportunities producing excellent results, especially direct mail. Indeed, […]
The printing industry is growing and evolving at a fast pace because of technological advances and print businesses looking ahead to trends and customer needs. At The H&H Group in Lancaster, Pa., our team of experts stays on top of print industry trends to bring you the highest quality printing services for your print projects. […]
Ah, interior signage. One of our favorite and most effective options for branding your business’s physical locations. Whether your organization is a busy restaurant, a boutique food vendor in a historic market house, a chain of retail clothing stores, or offices for a downtown Chamber of Commerce, you need signs of various types (like door […]
A little while ago, we looked at the importance of good data and entering it correctly in our systems from the get-go. Good data plays a huge part in successful marketing efforts, especially when doing a physical mailing. You can save a lot of money by avoiding a few simple, common direct mail marketing data […]
Multichannel marketing may sound complicated—and it certainly can be when not approached in a coordinated way. However, the term “multichannel” when combined with “marketing” simply refers to using a variety of tactics and platforms to reach your current and prospective customers with your messaging. And, the good news is that you’re probably engaged in multichannel […]
A little over a decade ago, the term “social media manager” did not even exist. Now it is a role that many businesses and organizations turn to to handle marketing, brand awareness, and customer experience. I have been working in the field of social media management for the last eight years, and my philosophy for […]
You might have noticed that we’ve been concentrating our blog posts on signage a lot lately. This focus on both interior and exterior signs is because are these pieces of your marketing collateral are critical to your business’s successful overall branding and marketing strategies. In fact, you’ll find tons of survey data that prove your customers are […]
When businesses approach us here at The H&H Group because they are expanding into new space or renovating at their existing locations, we get excited. Fresh interior environments are like a blank canvas for our signage and branding pros! Your walls, floors, and even ceilings present a nearly limitless supply of opportunities to enhance your […]
No matter whether you’re hosting an event, or are simply taking part in a trade show or other exhibition put on by another organizer, you need good, clear signage to get the best results. In fact, we’ll go on record stating that signs can make or break an event’s success. And among the various types […]
After months of planning, weeks of stress, and endless hours of work, your big event is finally over—you can breathe again! All of your marketing team’s work has finally paid off, and you should definitely take the time to relish in that post-event glow. Here’s the thing—you’re not quite finished yet. Companies like yours tend […]
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The H&H Group