Exterior Business Signs in Lancaster, Harrisburg & York, PA
How do you interact with the businesses you buy from? It’s not all digital advertising or promotional items. Sometimes, the most effective marketing is what is right in front of you. For example, how often do you use a business as a landmark for directions, or notice a new business sign and think, ‘I should check them out!’ Exterior business signs do much more heavy lifting in the marketing department than you might think! They excite potential customers to come in off the street and spend money, bring happy customers back in, and help draw in new customers who might not usually interact with your community. Your custom exterior signs are the most powerful marketing tools – make the most of yours!
The Different Types of Exterior Business Signs You Can Use
Not all exterior business signs are the same; everyone needs to present something unique to stand out! Outdoor business signs need to fit into your business’s aesthetic and industry just right to convince passersby to come in, so make sure you’re choosing the right type. When you choose the H&H Group, you get your pick from various custom exterior signs for all your outdoor signage needs. Consider some of these high-quality types of exterior signs for your business!
Business Signs
A custom business sign can make the right first impression and convey your brand to passersby. Material selection can play a significant role in catching attention, enticing past and future visitors to drop by. You can use wood, metal, painted glass, metal lettering, awnings, rock, and neon for your signage, matching your exterior business signs to your brand aesthetic. Each material also has unique upkeep requirements depending on the weather conditions they are exposed to, so choose based on your needs!
In concert with exterior business signs, you can use large-format storefront graphics to announce sales, special events, new products, and promotions. Storefront signage should work with your exterior business signage by using the same color schemes and brand image to stay on brand.
Vehicle Signage
Does your business rely on a fleet of vehicles to move products or get onsite to provide services? There’s a reason that vehicle graphics cover electrician vans and landscaping pickup trucks. Turn your vehicles into a valuable marketing channel by simply having your drivers out during their daily work.
Vehicle signage is incredibly cost-effective when you consider the power of a mobile marketing tool, and wraps can be easily updated as your business grows and changes style.
This type of outdoor business signage can also expand your business’s reach across a larger area. When onsite, 20 miles away from your office, a branded vehicle can catch the eye of countless potential customers who wouldn’t be aware of your brand otherwise. If they make a purchase, your car signage has helped your business branch out without any extra effort on your part!
Flag Signage
Want more cost-effective, storage-efficient, and mobile outdoor signs? Custom flags and banner signs are a great tool to present a colorful message at a lower cost than other exterior business signs. Flags and banners that only need a small pole can be placed almost anywhere and moved quickly. Their low price and fast production rates are perfect for convenience stores or other quick-stop businesses that might have a new rewards program or seasonal shopper benefit every few months. A branded flag can deliver years of service, depending on the material you use.
Additionally, more freedom to place your signage in new places can help quickly take your message to new customers. Flags and banners are great exterior signs for businesses that do a lot of outdoor marketplaces or events. Plus, any breeze adds movement to the flags or banners to attract even more attention to your signage!
Lawn Signs
Lawn signs are a classic, flexible, and cost-effective way to turn your business’s front yard into ad space. You have many choices of size and shape, and can even print your message on both sides to get people coming and going along busy roads. Lawn or yard signs are quick to ship and simple to design, ideal for real estate, political campaigns, or even your once-a-year neighborhood yard sale.
Because lawn signs are so flexible, they can be used for temporary advertisement or as long-term exterior business signs. What you get depends on what you want for your current marketing campaign. And when your messaging changes or you need a new sign, you can quickly and easily replace them to stay on-brand.
Backlit Signs
Do you need to ensure your message is seen during the shorter daylight hours of winter or in dim event halls? A backlit sign provides 24/7 visibility alongside a more classy visual aesthetic. These exterior business signs are available in several shapes and sizes, with lights in many colors to perfectly match your brand.
A backlit sign is a game-changer for your business. When potential customers spot your custom backlit sign, they will recognize your investment in a sign that is as classy and interesting as your business. Everyone wants to be a part of something special. By becoming patrons of your business, they’ll feel like they are part of your unique community that drew them in and caught their eyes with these special signs. Backlit signs can make all the difference in when and how your brand is perceived, with more visibility and more meaningful interactions and reactions in your business.
Digital LED Signs
Do you need an all-in-one advertising and marketing tool? LED exterior signs can be used to achieve everything from messaging to advertising to entertaining customers. You can incorporate video, animation, and high-impact graphics to draw the eye and engage potential customers while strongly displaying your business’s message. Better still, you can put up a new message every 6-10 seconds to promote different qualities, events, and services that make your business unique. For example, a car lot might display the latest models or showcase upcoming specials.
Other companies might use an LED sign as a trade show display. There are endless possibilities with digital outdoor business signs. Digital LED signs are more expensive than other traditional types of outdoor signage, but they can provide a significant impact and great flexibility alongside their high visibility. You don’t need to worry about making new signage when you have a new promotion or a deal; you must only update your LED sign. These high-visibility signs will undoubtedly create a lasting impression and are versatile enough for any promotion.
Market Your Business with Effective Outdoor Signs from The H&H Group
Digital marketing and printed fliers are great tools to get attention, but are limited and time-sensitive. More effective marketing can come from the simplest places, including exterior business signs. Think of these marketing tools as the face your business puts on for customers, or as the clothing it wears to look presentable and approachable. You might even want to think of an outdoor business sign as a salesperson for your company—a salesperson who is in front of your customers 24/7/365.
You never know if someone will actually click on a link or read through a flier, but strong imagery and effective signage can communicate your entire business to someone in a single moment, at a much lower cost per impression than a digital ad campaign.
With quality construction and the right materials, your signage can last for years as it communicates your message to everyone going by. Trust an experienced exterior signage company like The H&H Group to provide quality outdoor business signs!
Tips for Creating Better
Exterior Business Signs
Designing a business sign is more complicated than simply placing your logo on a banner. Balance and visibility are essential to creating effective, crowd-pleasing outdoor signs. You want something that has a “wow factor,” gets your brand across, and is easy to understand for someone passing by quickly. When you choose The H&H Group for your signs, we will help you make the impact your business signage needs to excite your potential customers!
- Prioritize Readability
- Keep It Simple and To the Point
- Think About Viewing Distance
- Create Balance Between Words & Images
- Be Authentic to Your Brand
- Work With the Signage Experts at The H&H Group!
What Is Our Process for Creating Exterior Business Signs?
When you need to showcase your business, you want to get the most out of your spending. High-quality outdoor business signs from the H&H Group will last longer and display your messaging in a more eye-catching way. When you choose us, we will take steps to ensure your signs are beautiful, high-quality pieces. You can trust us to craft your signage according to a tried-and-true process, and this outlines what we will do for you when we craft your signs.
- You tell us all about your business, wants, and needs, and we conduct an onsite evaluation.
- Once you’ve explained what your goals are, we evaluate other businesses in the area and determine lighting conditions, traffic directions, and zoning regulations.
- We will work with you to take your input and our evaluation together to form recommendations on suitable materials for what you want, and provide an estimate for your signage.
- Finally, we craft and install a custom exterior business sign that will drive traffic to your business by presenting your brand in its best light.
What Our Customers Are Saying
Don’t take our word for it, ask our happy customers about our exterior business sign services:
“The sign–we LOVE it! What a fantastic difference. It is everything we had hoped for and more. It’s professional, yet stylish, simple, yet different. We could not be happier customers. From start to finish, you and the H&H Group were top notch.”
Our Featured Work: Exterior Business Signs We’ve Created
Are you looking to quickly put up a series of simple yard signs? Want to craft a custom work of art to help your business stand out? We can help! Our history of work includes everything from outdoor retail signs to yard sign advertisements. Check out these outdoor sign examples from The H&H Group, or click through and check out our project gallery!
Common Questions About Exterior Business Signs
When you invest in exterior business signs, you want to do a little research before you commit to construction and installation! Whether you have had many signs built or are a first-time customer, you should do your research and come to us prepared to ask questions. To help you with this, we have compiled a list of a few frequently asked questions below to address your most pressing curiosities. If our list is missing one of your questions, please feel free to reach out! Our team of experts would love to help you with any concerns you may have about outdoor signs!
Hire a Professional Sign Company That Delivers on Promises
Your location deserves the best possible signage to draw attention and build business. Don’t settle for an outdoor business sign made from so-so materials and ‘okay’ craftsmanship. Talk with a sign company that knows how to help you build signage that will make a lasting impression on your customers and make your business stand out.
Talk to The H&H Group here in Central PA. You can choose the company that goes above and beyond! We have the experience, graphic designers, and knowledge to create the right outdoor business sign for you.
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