OUTDOOR SIGNS HELP MARKET YOUR BUSINESS
Don’t think of it as a sign. Think of it as a link between your business and your customers. You might even want to think of an outdoor sign as a salesperson for your business—a salesperson who is in front of your customers 24/7/365. At the very least, outdoor signage is an effective marketing tool and one that will cost you less per impression than mass media.
Your outdoor sign can help deliver your brand promise and differentiate you from other businesses. Use it to promote special events or sales, or tell customers how to contact you through a phone number or web address. Proper construction and the right materials can make your sign and message last for years. Trust an experienced exterior sign company like H&H to help market your business!
Make the right first impression with an outdoor business sign that conveys your brand to passers-by. Material selection can play a big role in accomplishing that. You can use wood, metal, painted glass, metal lettering, awnings, rock, and neon for your signage. Each has different characteristics. And each has different upkeep requirements depending on the weather conditions they are exposed to.
Apart from your outdoor business sign, you can use storefront graphics to announce sales, special events, new products, and promotions. Storefront signage should work in tandem with your outdoor business sign using the same color schemes and brand image.
Most people are oblivious to vehicles driving around. That is, until you utilize a colorful vehicle wrap that draws the eye. Vehicle graphics will make your business fleet stand out on the street. Turn your vehicles into a useful marketing channel by simply having your drivers out daily. Vehicle signage is inexpensive—especially compared to mass media—and wraps can be easily updated to coincide with your messaging changes over time.
Custom flags and banner signs are a great way to present a colorful message at a lower cost than other forms of outdoor business signs. They can be placed almost anywhere and moved easily. Plus, any kind of breeze adds movement to attract even more attention to your flag signage! Depending on the material you use, a branded flag can deliver years of service.
Lawn signs are a great way to turn your business’s front yard into ad space. Available in various sizes and shapes, you can even print both sides to get people coming and going along busy roads. Fast and easy to create, lawn or yard signs are great for real estate, political campaigns, or even your once-a-year neighborhood yard sale.
Digital LED Signs
There is a myriad of uses for LED outdoor signs—everything from messaging to advertising to entertaining customers can be achieved with these digital signage solutions. You can incorporate video, animation, and high impact graphics. Better still, you can change your message every 6-10 seconds to promote different aspects of your business. Digital LED signs are more expensive but can provide a big impact and great flexibility.
Tips for Creating Better Outdoor Signs
- Prioritize Legibility
- Avoid Visual Clutter
- Think About Viewing Distance
- Create Balance Between Text & Graphics
- Be True to Your Brand
- Work With The Signage Experts at H&H
What Is Our Process for Creating Outdoor Signs?
- We visit with you to get a lay of the land and discuss your outdoor business sign design goals.
- We survey other businesses in your area and determine lighting conditions, traffic directions, and zoning regulations.
- We craft your store messaging, determine the right building materials, and share our design for your approval.
- We build and deliver an outdoor business sign that will drive traffic to your business by presenting your brand in its best light.
What Our Customers Are Saying
“The sign–we LOVE it! What a fantastic difference. It is everything we had hoped for and more. It’s professional, yet stylish, simple, yet different. We could not be happier customers. From start to finish, you and the H&H Group were top notch.”
Our Featured Work: Outdoor Business Signs We've Created
Whether you’re looking for a fast turnaround on a simple yard sign or a work of art to help differentiate your business, we can help. Check out these outdoor sign examples from The H&H Group.
Common Questions About Outdoor Signs
What is the expected lifespan of an outdoor sign?
There’s no hard and fast rule on how long outdoor signage will last. A lot will depend on the material used and weather conditions. The more durable the material—like rock or metal—the longer the sign will last. So, it’s worth considering the kind of material you’d like to use during the planning phase of your outdoor sign project.
Aluminum-based signs can last 7 to 10 years. Plastic will hold up for 5 to 10 years, depending on the finishes used. Vinyl exterior signage typically has the shortest life of only 2 to 3 years. Lastly, wood can last ten years or more depending on the wood type and finish.
What is the average turnaround time for exterior signage?
With most sign companies, turnaround times are contingent on the material used, usage, and project complexity. Some yard signs and banners can be completed in 24-48 hours. More involved building signage can take several weeks, if not longer. We can give you a clear turnaround time once all project parameters have been established.
How do I know which business sign is right for my needs?
Many factors go into determining what outdoor signs will work best for your business. Material is one consideration. If you’re looking for something that will last a long time, it’s best to use a durable material that withstands harsh weather conditions.
You’ll also want to consider the size. How far away do you want your message to be seen? As a rule of thumb, use one letter for every ten feet of distance. Other considerations include full-color graphics, which create better awareness, and photo usage that creates better recall. Above all else, be bold with your signage design choices to make sure you stand out from the crowd so that you attract a crowd.
Don’t Hire Just Any Sign Company Near You
Talk with a sign company that knows how to help you make a lasting impression with your customers and make your business stand out. That’s The H&H Group here in Central PA and beyond! We have the experience, graphic designers, and knowledge to create the right outdoor sign for your business.