Tag Archive for "direct mail"

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USPS Announces Postage Rate Increase – Starts January 27, 2019

Dec 5, 2018

The USPS has proposed new postage rates to be implemented on Sunday, January 27, 2019, subject to approval by the Postal Regulatory Commission (PRC). Listed below are some highlights of the proposed 2019 USPS rate increase: The First Class Mail Letter (1 oz) rate for postage purchased at the Post Office, including First Class US…

Long Live Direct Mail – Finding, Keeping & Strengthening Customer Relationships

Oct 10, 2018

Getting your message to the right person at the right time has never been more challenging. Email, direct mail, search, social media – every weapon in the integrated marketer’s multichannel arsenal is often brought to bear in our competitive marketplace. An article on DMN cites evidence that direct mail outperforms all other elements of the…

Data: My Nemesis

Jul 30, 2018

Marketing data helps businesses connect with the right people at the right time. How clean is your data? Do you keep a good clean mailing list? It’s okay to answer this question honestly. My answer is our list is not clean. And because of that, data is my nemesis. Why? Because data is so hard…