February 18, 2020
Shyster. Pushy. Snake oil. Clown. Time-waster. All words synonymous with what profession? Can you guess? I bet you can — salesperson. Moreover, I bet you have few nicknames to add to the list. Why is this list so familiar? Are all salespeople swindlers, cheats, and awful people? I don’t believe that to be true. Even…
Last evening I had the opportunity to hear Philadelphia Eagles quarterback Carson Wentz speak about leadership at the Lancaster Chamber Annual Dinner. Mr. Wentz addressed a sold-out crowd, sharing about opportunities he’s had to hone himself as a leader both on and off the football field. If I could distill his speech down to one…
Hint: It’s not just sales. Sales help grow your business, obviously, but sales are just a piece of the overall concept of business development. According to Forbes, “Business development is the creation of long-term value for an organization from customers, markets, and relationships.” Let’s break that down a bit. Creation. This is the action of making…
You are unique, you are special, you have brilliant ideas. How do you show the world? The first step is to create a vision. Take that vision and put it to paper. It can be something simple like ‘I will gain 3 new customers within the next month.’ Now how would you achieve this goal?…
A recent State of Social Media survey suggests that integrated marketers seem comfortable marketing with social media. The study of 1250 small-business B2B and B2C marketers, conducted by platform provider, Buffer, includes the top reasons businesses use social media, and discusses some channel-specific obstacles and opportunities they’ve encountered, which SMBs like yours might find insightful,…
Fresh off managing a marketing campaign for a local fundraising gala, I thought I’d take a moment to share some tips for creating excitement around, and promoting an event. This know-how is broken up into two parts, this is the Digital Marketing portion. The Traditional Marketing section will follow in a later post. WEB Step one,…
In the first part of this article, Digital Marketing, we looked at ways to promote an event using online methods. For this section we will examine a few of the more traditional marketing efforts you can employ to get the word out. PRESS RELEASES An important part of your promotional efforts is securing media coverage….
With The Lancaster Chamber Business Expo right around the corner, we wanted to share a few unique strategies for a successful business event. When planning for a trade show or other event, businesses often look at ways they can impact or improve booth performance, such as killer signage, geofencing, or even a total booth overhaul….
Have you ever watched a film from the 1920s and found yourself thinking about how odd everyone looks? Whether it’s the Great Gatsby look men sported (club cut, flat hair with a clean-shaven face), or for women it was overly plucked eyebrows and bow lips, which gave otherwise attractive movie stars – dated faces. That’s…
Marketing. We want it to be fresh, innovative, eye-catching and eventually to lead to mutually beneficial business relationships, i.e. more business. The ‘evoking emotions and consistent branding’ mantras are smart. Emotion sells, to borrow from the phrase Sex Sells which was used as far back as 1870! Every presentation of a business should contain the…
