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5 of Our Favorite POP Displays

February 14, 2019

Marketing with Social: Obstacles and Opportunities for 2017

Dec 27, 2017

A recent State of Social Media survey suggests that integrated marketers seem comfortable marketing with social media. The study of 1250 small-business B2B and B2C marketers, conducted by platform provider, Buffer, includes the top reasons businesses use social media, and discusses some channel-specific obstacles and opportunities they’ve encountered, which SMBs like yours might find insightful,…

How to Market an Event – Part One: Digital Marketing

Oct 20, 2017

Fresh off managing a marketing campaign for a local fundraising gala, I thought I’d take a moment to share some tips for creating excitement around, and promoting an event. This know-how is broken up into two parts, this is the Digital Marketing portion. The Traditional Marketing section will follow in a later post. WEB Step one,…

How to Market an Event – Part Two: Traditional Marketing

Oct 19, 2017

In the first part of this article, Digital Marketing, we looked at ways to promote an event using online methods. For this section we will examine a few of the more traditional marketing efforts you can employ to get the word out. PRESS RELEASES An important part of your promotional efforts is securing media coverage….

3 Amazing Event Marketing Experiences That Will Inspire You

Sep 13, 2017

With The Lancaster Chamber Business Expo right around the corner, we wanted to share a few unique strategies for a successful business event. When planning for a trade show or other event, businesses often look at ways they can impact or improve booth performance, such as killer signage, geofencing, or even a total booth overhaul….

Top 5 Signs Your Business Might Need a New Logo

Aug 8, 2017

Have you ever watched a film from the 1920s and found yourself thinking about how odd everyone looks? Whether it’s the Great Gatsby look men sported (club cut, flat hair with a clean-shaven face), or for women it was overly plucked eyebrows and bow lips, which gave otherwise attractive movie stars – dated faces. That’s…

IN MY OPINION …

Jul 27, 2017

Marketing. We want it to be fresh, innovative, eye-catching and eventually to lead to mutually beneficial business relationships, i.e. more business. The ‘evoking emotions and consistent branding’ mantras are smart. Emotion sells, to borrow from the phrase Sex Sells which was used as far back as 1870! Every presentation of a business should contain the…

The Five Types of Signage No Retailer Should Be Without

Jul 10, 2017

Even as advertising and marketing increasingly goes digital, some things may always be analog, like signage for your business. And physical signage is arguably even more important than a website, since it can help connect with people who may not have even considered your business otherwise. These are the five essential signs that can help…

Sign Tips 6 Tips for Designing Signs

Nov 15, 2016

Signs can be tough to design! There’s a lot to consider. Will it be large enough? Will the text be legible? Is it going to look good? I got together with Maggie, our designer on staff with a plethora of knowledge and experience with signs. Together, we came up with this list of tips to…

New Opportunities Are Afoot with Floor Graphic Marketing

May 17, 2016

If you have yet to consider floor graphics for your business, now may be the time. According to SignIndustry.com, floor graphics can increase sales 20–30%! Reasons for Resurgence While floor graphic marketing isn’t new, it remains among the most effective and affordable parts of a marketer’s toolbox, for good reason. Floor graphic marketing works because: • …

5 Elements of Direct Marketing Success

May 4, 2016

Integrated marketers know that successful direct marketing requires a clear, obvious call to action. Make customers guess, and you’ll quickly lose their attention. Here are five tips for direct marketing success adapted from SmallBizTrends. Remember the Basics. Every direct marketing message has three basic parts: ~ The offer ~ Enough information for immediate acceptance of the…

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