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Take Your Print Marketing to the Next Level with Variable Data Printing

April 12, 2019

Jul 17, 2018

Shyster. Pushy. Snake oil. Clown. Time-waster. All words synonymous with what profession? Can you guess? I bet you can — salesperson. Moreover, I bet you have few nicknames to add to the list. Why is this list so familiar? Are all salespeople swindlers, cheats, and awful people? I don’t believe that to be true. Even…

Leadership Advice from Carson Wentz

May 24, 2018

Last evening I had the opportunity to hear Philadelphia Eagles quarterback Carson Wentz speak about leadership at the Lancaster Chamber Annual Dinner. Mr. Wentz addressed a sold-out crowd, sharing about opportunities he’s had to hone himself as a leader both on and off the football field. If I could distill his speech down to one…

What is Business Development Anyway?

Mar 29, 2018

Hint: It’s not just sales. Sales help grow your business, obviously, but sales are just a piece of the overall concept of business development. According to Forbes, “Business development is the creation of long-term value for an organization from customers, markets, and relationships.” Let’s break that down a bit. Creation. This is the action of making…

The Reach: Your Growth

Mar 15, 2018

You are unique, you are special, you have brilliant ideas. How do you show the world? The first step is to create a vision. Take that vision and put it to paper. It can be something simple like ‘I will gain 3 new customers within the next month.’ Now how would you achieve this goal?…

The Do’s and Don’ts of Writing Conversationally

Jan 18, 2018

Unless your company is staffed by robots making products for other robots, it’s essential to master the conversational tone in your writing. Natural, but grammatically impeccable speech is a great way to humanize whatever you write whether it’s to your customers, your shareholders, or your employees. It can also help you build engagement and increase…

Marketing with Social: Obstacles and Opportunities for 2017

Dec 27, 2017

A recent State of Social Media survey suggests that integrated marketers seem comfortable marketing with social media. The study of 1250 small-business B2B and B2C marketers, conducted by platform provider, Buffer, includes the top reasons businesses use social media, and discusses some channel-specific obstacles and opportunities they’ve encountered, which SMBs like yours might find insightful,…

How to Market an Event – Part One: Digital Marketing

Oct 20, 2017

Fresh off managing a marketing campaign for a local fundraising gala, I thought I’d take a moment to share some tips for creating excitement around, and promoting an event. This know-how is broken up into two parts, this is the Digital Marketing portion. The Traditional Marketing section will follow in a later post. WEB Step one,…

How to Market an Event – Part Two: Traditional Marketing

Oct 19, 2017

In the first part of this article, Digital Marketing, we looked at ways to promote an event using online methods. For this section we will examine a few of the more traditional marketing efforts you can employ to get the word out. PRESS RELEASES An important part of your promotional efforts is securing media coverage….

3 Amazing Event Marketing Experiences That Will Inspire You

Sep 13, 2017

With The Lancaster Chamber Business Expo right around the corner, we wanted to share a few unique strategies for a successful business event. When planning for a trade show or other event, businesses often look at ways they can impact or improve booth performance, such as killer signage, geofencing, or even a total booth overhaul….

Top 5 Signs Your Business Might Need a New Logo

Aug 8, 2017

Have you ever watched a film from the 1920s and found yourself thinking about how odd everyone looks? Whether it’s the Great Gatsby look men sported (club cut, flat hair with a clean-shaven face), or for women it was overly plucked eyebrows and bow lips, which gave otherwise attractive movie stars – dated faces. That’s…

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