February 23, 2021
Plus 5 Principles to Help You Create Your Own Whether you’re looking for ways to make your product more visible in retail locations or want to support the launch of a new product with a bit of fanfare, POP displays are a great marketing tool to accomplish many goals, sometimes simultaneously. But, when it comes…
I am frequently asked about our employee benefit package when conducting job interviews—especially about options for retirement planning. Many of our candidates are curious about this specific benefit because it is not available to them through their current employer. In this age of competitive hiring, it is important that we, as small businesses, ensure that…
If you find yourself in a hurry to get your next print project completed, check out these five tips. 1. Consider digital printing Whether you need high-end graphics or down-and-dirty quick prints, digital printing is capable of producing accurate, quality output with minimal setup cost and fast press times. From business cards to signage to…
Regardless of what industry you are in, there is always the possibility that your business will be affected by an economic downturn. While the state of the economy affects different businesses in different ways, there are some things we can all do to make sure our marketing efforts are sustainable so we can continue driving…
It’s January third. Christmas trees are at the curb. School’s back in. Gyms are crowded. Blog posts about starting new habits or claiming wild predictions for the coming year are all the rage. But let’s take a slightly different tack this time around. In this age of data is everything, here’s an idea that is…
The Americans with Disabilities Act President George H.W. Bush signed the Americans with Disabilities Act (ADA) into law on July 26, 1990. The ADA is civil rights legislation designed to ensure that people with disabilities have the same access to opportunities as those without a disability. That includes opportunities for employment, the ability to purchase…
The USPS has proposed new postage rates to be implemented on Sunday, January 27, 2019, subject to approval by the Postal Regulatory Commission (PRC). Listed below are some highlights of the proposed 2019 USPS rate increase: The First Class Mail Letter (1 oz) rate for postage purchased at the Post Office, including First Class US…
I fell asleep reading the Wikipedia page on engagement marketing. Not exactly engaging. I was looking for information about experiential or participation marketing, also known as engagement marketing. What I found were some long-winded definitions and theory but not much practical knowledge. (If you were hoping for diamond rings, sorry! Wrong kind of engagement marketing.)…
Whether your marketing program is nascent or well-established, part of your process should always be to evaluate the social and ethical impacts of your campaigns. You want the people on the receiving end of your marketing to become your customers and advocates. There are millions of ways to go about this. Plenty of companies have…
Locating the best printing company for your business can be tricky. But it is a process worth putting some thought into. There are many factors to consider when shopping for a new printer. Taking the time to find the right fit will reap lasting benefits for you and your business. Here are a few things…
