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Leadership Advice from Carson Wentz

May 24, 2018

The Five Types of Signage No Retailer Should Be Without

Jul 10, 2017

Even as advertising and marketing increasingly goes digital, some things may always be analog, like signage for your business. And physical signage is arguably even more important than a website, since it can help connect with people who may not have even considered your business otherwise. These are the five essential signs that can help…

Sign Tips 6 Tips for Designing Signs

Nov 15, 2016

Signs can be tough to design! There’s a lot to consider. Will it be large enough? Will the text be legible? Is it going to look good? I got together with Maggie, our designer on staff with a plethora of knowledge and experience with signs. Together, we came up with this list of tips to…

New Opportunities Are Afoot with Floor Graphic Marketing

May 17, 2016

If you have yet to consider floor graphics for your business, now may be the time. According to SignIndustry.com, floor graphics can increase sales 20–30%! Reasons for Resurgence While floor graphic marketing isn’t new, it remains among the most effective and affordable parts of a marketer’s toolbox, for good reason. Floor graphic marketing works because: • …

5 Elements of Direct Marketing Success

May 4, 2016

Integrated marketers know that successful direct marketing requires a clear, obvious call to action. Make customers guess, and you’ll quickly lose their attention. Here are five tips for direct marketing success adapted from SmallBizTrends. Remember the Basics. Every direct marketing message has three basic parts: ~ The offer ~ Enough information for immediate acceptance of the…

How To Be Prepared for New Employees

Mar 23, 2016

You finally found the perfect addition to the team, and they said “Yes!” You breathe a sigh of relief and mentally move on to the next priority. Suddenly, your new employee is in your office excited to start their new job. On-boarding! Was that today? Organization and pre-planning can go a long way in avoiding…

Engaging Employees with Meaningful Work

Nov 3, 2015

A man came upon two workers breaking granite and stopped to ask them what they were doing. The first worker sarcastically replied, “What does it look like I’m doing? I’m trying to break this granite.” The second worker enthusiastically responded, “I’m part of a team of people who are building a beautiful cathedral.” While salary…

What Google Has Taught Us about Search Marketing

Mar 10, 2015

SEARCH MARKETING CHANGED in 2014, as Google altered its search algorithms. This upheaval forced web marketers to emphasize content to earn higher search rankings — an evolution that will continue throughout 2015 — according to “SEO Ranking Factors and Rank Correlations 2014 – Google U.S.” authors. “Recent developments, both to the Google algorithm and with the…

Empowering Employees to Excel at Service

Feb 9, 2015

HOW MUCH DOES your company care for its customers? Have you demonstrated that care lately? Take this example from Frontier Airlines, which picked up the tab recently for customer meals. This instance of an employee going the distance was noteworthy enough to make the mainstream news and go viral online. One Frontier flight en route…

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