February 18, 2020
The USPS has proposed new postage rates to be implemented on Sunday, January 27, 2019, subject to approval by the Postal Regulatory Commission (PRC). Listed below are some highlights of the proposed 2019 USPS rate increase: The First Class Mail Letter (1 oz) rate for postage purchased at the Post Office, including First Class US…
I fell asleep reading the Wikipedia page on engagement marketing. Not exactly engaging. I was looking for information about experiential or participation marketing, also known as engagement marketing. What I found were some long-winded definitions and theory but not much practical knowledge. (If you were hoping for diamond rings, sorry! Wrong kind of engagement marketing.)…
Whether your marketing program is nascent or well-established, part of your process should always be to evaluate the social and ethical impacts of your campaigns. You want the people on the receiving end of your marketing to become your customers and advocates. There are millions of ways to go about this. Plenty of companies have…
Locating the best printing company for your business can be tricky. But it is a process worth putting some thought into. There are many factors to consider when shopping for a new printer. Taking the time to find the right fit will reap lasting benefits for you and your business. Here are a few things…
“People share to connect with each other, not with your business,” says social media entrepreneur Laura Roeder. This is a significant distinction. People aren’t sharing your content because they harbor some altruistic desire to push traffic to your website or because they want to increase awareness of your brand. Those things are incidental. Those are…
There are many reasons why our company loves being a part of the Lancaster community. One of the leading reasons is the heartbeat of this community. Our city and surrounding areas are filled with businesses, entrepreneurs, and individuals willing to dream big for our community and take action to make those dreams come true. Great…
Direct Marketing is a communication method that helps to identify and reach a specific group of customers through channels of communication including but not limited to email, mail, telephone, social media and face-to-face. Direct Marketing campaigns include a call to action and therefore are extremely measurable as they can be tracked based on how many…
Marketing in the healthcare sector has some unique challenges and opportunities compared to other verticals. But even non-healthcare businesses can take advantage of current trends in this sector. Long-term engagement is the name of the game Creating lasting relationships is a major goal of most marketing programs. Healthcare marketing is no exception. While you might…
Getting your message to the right person at the right time has never been more challenging. Email, direct mail, search, social media – every weapon in the integrated marketer’s multichannel arsenal is often brought to bear in our competitive marketplace. An article on DMN cites evidence that direct mail outperforms all other elements of the…
Logging in to Mailchimp to fire up this week’s edition of Brand New, I was taken aback by the company’s rather jarring new rebrand. If you haven’t seen it, the main components are a dirty mustard yellow in place of the company’s previously ubiquitous bright blue and lots of hand-drawn black-ink animations. Freddie the Chimp…
