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Print Marketing Isn’t Dead, But the Game Has Changed

December 12, 2019

Jan 31, 2019

I am frequently asked about our employee benefit package when conducting job interviews—especially about options for retirement planning. Many of our candidates are curious about this specific benefit because it is not available to them through their current employer. In this age of competitive hiring, it is important that we, as small businesses, ensure that…

5 Ways to Get Your Next Print Project Done Faster (And Save Money in the Process)

Jan 31, 2019

If you find yourself in a hurry to get your next print project completed, check out these five tips. 1. Consider digital printing Whether you need high-end graphics or down-and-dirty quick prints, digital printing is capable of producing accurate, quality output with minimal setup cost and fast press times. From business cards to signage to…

What Happens When Business Slows Down?

Jan 16, 2019

Regardless of what industry you are in, there is always the possibility that your business will be affected by an economic downturn. While the state of the economy affects different businesses in different ways, there are some things we can all do to make sure our marketing efforts are sustainable so we can continue driving…

What To Do in the New Year

Jan 3, 2019

It’s January third. Christmas trees are at the curb. School’s back in. Gyms are crowded. Blog posts about starting new habits or claiming wild predictions for the coming year are all the rage. But let’s take a slightly different tack this time around. In this age of data is everything, here’s an idea that is…

How Accessible is Your Business?

Dec 19, 2018

The Americans with Disabilities Act President George H.W. Bush signed the Americans with Disabilities Act (ADA) into law on July 26, 1990. The ADA is civil rights legislation designed to ensure that people with disabilities have the same access to opportunities as those without a disability. That includes opportunities for employment, the ability to purchase…

USPS Announces Postage Rate Increase – Starts January 27, 2019

Dec 5, 2018

The USPS has proposed new postage rates to be implemented on Sunday, January 27, 2019, subject to approval by the Postal Regulatory Commission (PRC). Listed below are some highlights of the proposed 2019 USPS rate increase: The First Class Mail Letter (1 oz) rate for postage purchased at the Post Office, including First Class US…

Engagement Marketing: Experience Wanted

Dec 5, 2018

I fell asleep reading the Wikipedia page on engagement marketing. Not exactly engaging. I was looking for information about experiential or participation marketing, also known as engagement marketing. What I found were some long-winded definitions and theory but not much practical knowledge. (If you were hoping for diamond rings, sorry! Wrong kind of engagement marketing.)…

Mindful Marketing – Finding the Intersection of Effective Marketing and Ethical Marketing

Nov 20, 2018

Whether your marketing program is nascent or well-established, part of your process should always be to evaluate the social and ethical impacts of your campaigns. You want the people on the receiving end of your marketing to become your customers and advocates. There are millions of ways to go about this. Plenty of companies have…

Finding the Best Printing Company

Nov 13, 2018

Locating the best printing company for your business can be tricky. But it is a process worth putting some thought into. There are many factors to consider when shopping for a new printer. Taking the time to find the right fit will reap lasting benefits for you and your business. Here are a few things…

Why People Share Content Online (And How To Get Them To Share Yours)

Nov 5, 2018

“People share to connect with each other, not with your business,” says social media entrepreneur Laura Roeder. This is a significant distinction. People aren’t sharing your content because they harbor some altruistic desire to push traffic to your website or because they want to increase awareness of your brand. Those things are incidental. Those are…

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