February 18, 2020
Are you looking for ways to boost response for your print campaigns and achieve a better ROI? Innovations in digital printing have made it easier than ever to personalize your marketing and reach your target audience more effectively. Here’s how variable data printing can help you get there.
In the month of March I will be attending four different industry events or conferences. With that kind of schedule, it would be easy to allow them to blend into one another and lose the potency of each learning opportunity. I have three basic conference rules (or guidelines) that I like to follow that I…
Plus Tips to Make EDDM Count Is your local business looking for cost-effective ways to get your message out to potential new customers within a specific geographic area? While digital tactics like Google My Business listings and location-targeted social media ad campaigns are great, there’s an even better tool that many small businesses aren’t familiar…
Have you ever been buried beneath a pile of tasks so you completed only the required fields so that you could get on to the next thing faster? You may have even planned to come back later when you had more time to fill in the remaining information. Have you ever been on the other…
Plus 5 Principles to Help You Create Your Own Whether you’re looking for ways to make your product more visible in retail locations or want to support the launch of a new product with a bit of fanfare, POP displays are a great marketing tool to accomplish many goals, sometimes simultaneously. But, when it comes…
I am frequently asked about our employee benefit package when conducting job interviews—especially about options for retirement planning. Many of our candidates are curious about this specific benefit because it is not available to them through their current employer. In this age of competitive hiring, it is important that we, as small businesses, ensure that…
If you find yourself in a hurry to get your next print project completed, check out these five tips. 1. Consider digital printing Whether you need high-end graphics or down-and-dirty quick prints, digital printing is capable of producing accurate, quality output with minimal setup cost and fast press times. From business cards to signage to…
Regardless of what industry you are in, there is always the possibility that your business will be affected by an economic downturn. While the state of the economy affects different businesses in different ways, there are some things we can all do to make sure our marketing efforts are sustainable so we can continue driving…
It’s January third. Christmas trees are at the curb. School’s back in. Gyms are crowded. Blog posts about starting new habits or claiming wild predictions for the coming year are all the rage. But let’s take a slightly different tack this time around. In this age of data is everything, here’s an idea that is…
The Americans with Disabilities Act President George H.W. Bush signed the Americans with Disabilities Act (ADA) into law on July 26, 1990. The ADA is civil rights legislation designed to ensure that people with disabilities have the same access to opportunities as those without a disability. That includes opportunities for employment, the ability to purchase…
