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How to Make the Most Out of Your Virtual Event

April 27, 2021

What is Experiential Marketing, and Why Does it Matter?

Jan 20, 2020

If you’re anything like us, you will fall asleep reading the Wikipedia page on engagement marketing, aka experiential marketing. Not exactly engaging content. To be fair, experiential marketing is a strategy that goes by many names, and Wikipedia’s entry focuses primarily on explaining terminology and key concepts. It does not offer many practical ideas for…

How to Use Columbo’s Approach When Presenting Marketing Collateral

Jan 9, 2020

Here at The H&H Group, we know that marketing collateral can be an impressive and powerful tool for many companies. We also realize that knowing how to show and present the value of marketing collateral may be a tough task for most marketing managers. This is where Columbo’s approach (more on this later) to catch…

Marketing with 2020 Healthcare Trends in Mind: H&H Can Help Your Healthcare Business Get It Right

Jan 9, 2020

It’s no secret. Marketing for healthcare businesses is especially challenging. As a healthcare industry marketer for a care provider, insurer, or supplier, you have to keep up with broader healthcare trends to attract new patients, clients, or customers. At the same time, you must ensure you’re always providing your audiences with precisely up-to-date information. And…

Print Marketing Isn’t Dead, But the Game Has Changed

Dec 12, 2019

As local newspapers fold around the country and traditional monthly print magazines move to all digital formats, you may be starting to believe the voices proclaiming “print marketing is dead.” However, while there are fewer publications offering print advertising now, there are still plenty of print marketing opportunities producing excellent results, especially direct mail. Indeed,…

Growing Print Industry Trends to Look for in 2020

Nov 21, 2019

The printing industry is growing and evolving at a fast pace because of technological advances and print businesses looking ahead to trends and customer needs. At The H&H Group in Lancaster, Pa., our team of experts stays on top of print industry trends to bring you the highest quality printing services for your print projects….

Boost Your Branding with Door Signs and More Inside Your Business

Nov 13, 2019

Ah, interior signage. One of our favorite and most effective options for branding your business’s physical locations. Whether your organization is a busy restaurant, a boutique food vendor in a historic market house, a chain of retail clothing stores, or offices for a downtown Chamber of Commerce, you need signs of various types (like door…

The 9 Gotchas of Bad Direct Mail Marketing Data: Updated

Oct 29, 2019

A little while ago, we looked at the importance of good data and entering it correctly in our systems from the get-go. Good data plays a huge part in successful marketing efforts, especially when doing a physical mailing. You can save a lot of money by avoiding a few simple, common direct mail marketing data…

Integrated Marketing for Less

Sep 23, 2019

Multichannel marketing may sound complicated—and it certainly can be when not approached in a coordinated way. However, the term “multichannel” when combined with “marketing” simply refers to using a variety of tactics and platforms to reach your current and prospective customers with your messaging. And, the good news is that you’re probably engaged in multichannel…

Telling The H&H Group Story

Sep 16, 2019

A little over a decade ago, the term “social media manager” did not even exist. Now it is a role that many businesses and organizations turn to to handle marketing, brand awareness, and customer experience. I have been working in the field of social media management for the last eight years, and my philosophy for…

6 Signage Design Principles

Sep 13, 2019

You might have noticed that we’ve been focusing our blog posts on signage a lot lately. This is because both interior and exterior signs are critical to your business’s successful overall branding and marketing strategies. In fact, you’ll find tons of important survey data that prove your customers are paying attention to signs—whether consciously or…

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