IN MY OPINION …
Marketing. We want it to be fresh, innovative, eye-catching and eventually to lead to mutually beneficial business relationships, i.e. more business. The ‘evoking emotions and consistent branding’ mantras are smart. Emotion sells, to borrow from the phrase Sex Sells which was used as far back as 1870! Every presentation of a business should contain the brand’s message, with or without pictures and words. Example: If you own a cleaning business, it makes sense to keep your office spotless.
That’s an easy one, of course. What if you own a consulting company? Or a design firm, for example?
Do the living, growing, gorgeous petunias in the picture support the home page statement on the company’s website?
“We’re a smart and sociable team of creative professionals committed to producing meaningful and strategic brand design and marketing. Our goal is to communicate messages that change perceptions, connect with our clients’ vision, and enrich the communities around us.”[Read more by visiting their website.]
Brilliantly, in my opinion.
I like to express my opinions. Ask anyone who knows me. I just have to be sure they don’t mess with our brand! Hope this opinion sparked some new ideas.
Leave a Reply