Stack of brochures and documents rubber banded together for print marketing

How Tactile Printing Services Can Benefit Your Business More Than Digital Services

By: The H&H Group

In today’s world, when you think of advertising, most people probably immediately think of digital ads. Whether that means Google, Facebook, Instagram, TV commercials, radio ads, or any other virtual platform, it’s no secret that we live in a very digital-focused world. With that in mind, you may be wondering why you might need printing services for physical advertisements, right? Well, despite what you may think, print is not dead!

Here at The H&H Group, we create printed materials like mailers, brochures, postcards, and much more for businesses just like yours. That’s why we’re here to talk about tactile printing and how—in our experience—it can be even more effective than digital mediums for the marketing of your business.

What is Tactile Printing?

When we say tactile printing, we mean physically printed products. These printed materials are used for promoting and marketing your business and brand, educating your clients, and making them feel much more connected to you. Those printed marketing products have a wide range, but here are just a few of the most common ones we get requests to create:

At The H&H Group, tactile printing products are some of the most popular materials that we create for our customers. For example, promotional materials can be used at trades shows (in-person and digital) to help spread awareness of your brand. Think pens, water bottles, t-shirts, etc.—all of these are great options and examples of tactile printing.

Another example would be all of our direct mail services—brochures, postcards, catalogs, you name it and we can design it, print it, and mail it for you. Our team can produce high-quality custom pieces for almost every type of print collateral type on the market!

How Can Print Materials Help Your Business?

We tell our clients this all the time, but print marketing is a way for you to integrate and enhance your digital marketing campaigns seamlessly. What we mean is that you can focus your efforts digitally but improve your campaign’s performance by enhancing it with print materials!

For example—say you have a virtual event that you’re planning. You send out e-invites, create events on Facebook, and maybe even have a whole page on your website dedicated to the event. But you could also send out physical invitations for people to make them feel more connected to you and your business. You could mail them printed booklets and worksheets to make the digital event more interactive. People are interested in your products or services and want to feel included in your story, so why not help them by utilizing printed materials?

So, Are Printed Materials More Effective Than an Email?

If you’re asking whether you should choose printed materials or simply send out an email, we’re almost always going to suggest print. Not because we’re biased (okay, maybe a little biased), but because print marketing is something so tangible and more novel in today’s digital world.

We’ve found that most people love receiving physical mailers versus digital ones. It’s much more individual, tangible, and can be completely personalized with something like VDP (variable data printing). Plus, you can reach a market that you never have before. According to this Forbes article, “direct mail is the most effective way to reach senior citizens who will read long-copy mailers.” So yes, in our opinion, printed materials can be much more effective than an email when planned out accordingly.

Need Help Planning Your Print Marketing?

At The H&H Group, we produce high-quality custom print pieces for almost any type of print collateral on the market. Our team of experts will walk you through the process from start to finish, so you don’t have to worry about the details. Contact us today to learn more or to get your next print project started!