February 18, 2020
Are you looking to build engagement and increase content readership on your business’s website, social media pages, and other marketing channels? To achieve better results, mastering the art of writing conversationally is essential. How so? Well, put simply, natural (but grammatically impeccable) speech is a great way to humanize whatever you write. Whether it’s an…
If you’re anything like us, you will fall asleep reading the Wikipedia page on engagement marketing, aka experiential marketing. Not exactly engaging content. To be fair, experiential marketing is a strategy that goes by many names, and Wikipedia’s entry focuses primarily on explaining terminology and key concepts. It does not offer many practical ideas for…
Here at The H&H Group, we know that marketing collateral can be an impressive and powerful tool for many companies. We also realize that knowing how to show and present the value of marketing collateral may be a tough task for most marketing managers. This is where Columbo’s approach (more on this later) to catch…
It’s no secret. Marketing for healthcare businesses is especially challenging. As a healthcare industry marketer for a care provider, insurer, or supplier, you have to keep up with broader healthcare trends to attract new patients, clients, or customers. At the same time, you must ensure you’re always providing your audiences with precisely up-to-date information. And…
As local newspapers fold around the country and traditional monthly print magazines move to all digital formats, you may be starting to believe the voices proclaiming “print marketing is dead.” However, while there are fewer publications offering print advertising now, there are still plenty of print marketing opportunities producing excellent results, especially direct mail. Indeed,…
The printing industry is growing and evolving at a fast pace because of technological advances and print businesses looking ahead to trends and customer needs. At The H&H Group in Lancaster, Pa., our team of experts stays on top of print industry trends to bring you the highest quality printing services for your print projects….
Ah, interior signage. One of our favorite and most effective options for branding your business’s physical locations. Whether your organization is a busy restaurant, a boutique food vendor in a historic market house, a chain of retail clothing stores, or offices for a downtown Chamber of Commerce, you need signs of various types (like door…
A little while ago, we looked at the importance of good data and entering it correctly in our systems from the get-go. Good data plays a huge part in successful marketing efforts, especially when doing a physical mailing. You can save a lot of money by avoiding a few simple, common direct mail marketing data…
Multichannel marketing may sound complicated—and it certainly can be when not approached in a coordinated way. However, the term “multichannel” when combined with “marketing” simply refers to using a variety of tactics and platforms to reach your current and prospective customers with your messaging. And, the good news is that you’re probably engaged in multichannel…
A little over a decade ago, the term “social media manager” did not even exist. Now it is a role that many businesses and organizations turn to to handle marketing, brand awareness, and customer experience. I have been working in the field of social media management for the last eight years, and my philosophy for…
