Blog

Answered: Is Every Door Direct Mail Worth It?

March 18, 2019

3 Ways to Maximize ROI When Attending an Event

Mar 21, 2019

In the month of March I will be attending four different industry events or conferences. With that kind of schedule, it would be easy to allow them to blend into one another and lose the potency of each learning opportunity. I have three basic conference rules (or guidelines) that I like to follow that I…

The 9 Gotchas of Bad Mailing Data

Mar 13, 2019

Two weeks ago, we looked at the importance of good data and entering it correctly in our systems from the get-go. Good data plays a huge part in good marketing, especially when doing a physical mailing. A lot of money can be saved by avoiding a few simple, common data mistakes. Here is our official…

The Power of Better Data

Feb 28, 2019

Have you ever been buried beneath a pile of tasks so you completed only the required fields so that you could get on to the next thing faster? You may have even planned to come back later when you had more time to fill in the remaining information. Have you ever been on the other…

5 of Our Favorite POP Displays

Feb 14, 2019

Plus 5 Principles to Help You Create Your Own Whether you’re looking for ways to make your product more visible in retail locations or want to support the launch of a new product with a bit of fanfare, POP displays are a great marketing tool to accomplish many goals, sometimes simultaneously. But, when it comes…

Retirement Plans – Benefits that Matter

Jan 31, 2019

I am frequently asked about our employee benefit package when conducting job interviews—especially about options for retirement planning. Many of our candidates are curious about this specific benefit because it is not available to them through their current employer. In this age of competitive hiring, it is important that we, as small businesses, ensure that…

5 Ways to Get Your Next Print Project Done Faster (And Save Money in the Process)

Jan 31, 2019

If you find yourself in a hurry to get your next print project completed, check out these five tips. 1. Consider digital printing Whether you need high-end graphics or down-and-dirty quick prints, digital printing is capable of producing accurate, quality output with minimal setup cost and fast press times. From business cards to signage to…

What Happens When Business Slows Down?

Jan 16, 2019

Regardless of what industry you are in, there is always the possibility that your business will be affected by an economic downturn. While the state of the economy affects different businesses in different ways, there are some things we can all do to make sure our marketing efforts are sustainable so we can continue driving…

What To Do in the New Year

Jan 3, 2019

It’s January third. Christmas trees are at the curb. School’s back in. Gyms are crowded. Blog posts about starting new habits or claiming wild predictions for the coming year are all the rage. But let’s take a slightly different tack this time around. In this age of data is everything, here’s an idea that is…

How Accessible is Your Business?

Dec 19, 2018

The Americans with Disabilities Act President George H.W. Bush signed the Americans with Disabilities Act (ADA) into law on July 26, 1990. The ADA is civil rights legislation designed to ensure that people with disabilities have the same access to opportunities as those without a disability. That includes opportunities for employment, the ability to purchase…

USPS Announces Postage Rate Increase – Starts January 27, 2019

Dec 5, 2018

The USPS has proposed new postage rates to be implemented on Sunday, January 27, 2019, subject to approval by the Postal Regulatory Commission (PRC). Listed below are some highlights of the proposed 2019 USPS rate increase: The First Class Mail Letter (1 oz) rate for postage purchased at the Post Office, including First Class US…

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